Top 5 Beauty Retail Apps on iOS in France: Q2 2023 Performance

In the second quarter of 2023, the top beauty retail apps on iOS in France exhibited diverse trends in weekly downloads and active user metrics. Here's a comprehensive look at the performance of SEPHORA - Maquillage, Parfum, Nocibé, Beauteprivee - Ventes privées, Notino: profumi e cosmetici, and BEAUTY BAY.

SEPHORA - Maquillage, Parfum experienced a notable increase in weekly downloads, peaking at approximately 15.5K in the final week of June. Active users also showed a positive trend, rising from around 50.4K in late March to about 69.3K by the end of June.

Nocibé saw its weekly downloads fluctuate, reaching a high of approximately 6.3K in the last week of May. Weekly active users for the app peaked at around 13K in the same period before stabilizing at roughly 12.2K by the end of June.

Beauteprivee - Ventes privées showed a mixed performance with weekly downloads peaking at around 6.2K in early April and then gradually declining to approximately 2.4K by the end of June. Active users displayed a less volatile trend, hovering around the mid-20K to low-30K range throughout the quarter.

Notino: profumi e cosmetici experienced a significant drop in weekly downloads, starting at about 3.8K in late March and falling to around 1.5K by the end of June. Active user numbers also showed a downward trend, starting from approximately 8.2K and ending the quarter at around 7.3K.

BEAUTY BAY had relatively stable weekly download numbers, peaking at roughly 2K in early May. Active users for the app remained consistent, with minor fluctuations, maintaining an average of around 12K throughout the quarter.

These insights are based on data from Sensor Tower. For more detailed analysis and additional insights, visit Sensor Tower.